Team Squid on the breakthrough of the independent group | Talent
Squid is heading to the Top 5 with their debut album Bright Green Field, according to sales updates from Midweek.
The experimental independent group has built up a big following with singles and EPs over the past 18 months.
After generating a lot of buzz among taste makers, Squid signed to Warp last year. While the iconic label is best known for electronic artists such as Aphex Twin and Squarepusher, the indie also has a track record of disruptive groups including Maximo Park, Grizzly Bear and Battles.
“The reason we picked them and they picked us was simply because we always let our artists have a great creative contribution,” said Leah Ellis, Campaigns Manager at Warp. “We want to create a community around them.
“There is a lot of freedom in creativity. Their personalities mix very well alongside our artists, you can hear a lot of Warp influences.
The group has built their sequel with singles, including 2019’s Houseplants (Practice Music / AWAL), which is heading to three million Spotify streams. However, their beginnings are made from entirely original materials. It was produced by Dan Carey (Fontaines DC, Goat Girl, Black Midi), who released Squid’s first singles on his label Speedy Wunderground.
In addition to making the BBC Sound’s long list of 2020, Squid received strong radio support from BBC Radio 6 music.
“Steve Lamacq of 6 Music has supported them from day one,” Ellis said. “I hope the people who listen to Steve and 6 Music really get the music.”
The BBC digital station has playlisted the first single, Narrator feat. Martha Skye Murphy, and Paddling is currently on the station’s A list. The album also features Emma-Jean Thackray and Lewis Evans from Top 5 independent artists Black Country, New Road – another favorite of 6 music.
“The album Squid have done is beyond our expectations since we joined their journey a few years ago, ”said Sinead Mills of Hoof Management, who leads the group alongside Ina Tatarko and Tash Cutts. “We think they made a really important record that their fans are going to love. Warp was incredibly supportive and made Squid’s vision come true, which is pretty remarkable for a debut album. No one is playing it safe. “
While independent retail and vinyl will be a key part of the first LP campaign, Leah Ellis said they can have an impact on DSPs as well.
“Because they’re so genderless, Squid are one of those groups that can sit in different formats, ”she said. “In the year since we signed them, they’ve added a lot more streaming subscribers.
“We had some good playlists for Narrator. We work closely with Spotify and Apple. The beauty about Squid is that it appeals to different tastes and different people.
Plans for a world tour have been put on hold due to the pandemic. But with live music slated to return in the second half of the year, hopefully Squid can build momentum for their debut album campaign.
“Before the pandemic, Squid turned out to be one of the UK’s most incendiary new gigs,” said Sarah Joy, the band’s agent at ATC Live. “Their broadcast is enough to make you speechless.
“We had a full schedule in 2020-2021 across Europe and Asia, which we are in the process of changing reservations due to Covid-19. When the live shows safely resume, they will continue to film their debuts and visit new territories around the world where the demand is huge.
“They have all the hallmarks of a long touring career, plus the creativity and drive to make each show as breathtaking as the last.”
Numerous UK and European tours are scheduled for later this year, including a date at Printworks London on September 23.
“It will be a very good opportunity for them to get back on the road, because I know they definitely missed it,” said Ellis. Music week. “They are such an amazing live band.”
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