Brocarde – Wonderland
The artist is candid about her creative process, feeling like an outsider and finding beauty in the dark.
As the nights get darker, the wind colder and the Halloween season just around the corner, it seemed very fitting to chat with Brocade. A one-man brand, Brocarde has many facets; creative artist, songwriter, designer, poet and performer, she has shaped her own gothic universe which never fails to unite the senses by merging “several different art forms which all blend with the devil and the details to create a whole “.
With words drawn from the most intense emotions, that of Brocarde songwriting sheds light on the obscurity and her recent foray into poetry is no exception. Inspired by people like Anais Nin and Byron, she reaches into the dark parts of herself and the world, taking the storm with both hands and creating lyrics that are as captivating as they are thoughtful. It doesn’t end there, Brocarde’s musical work is reflected in her designs for her brand, Brocarde Collection, with her lyrics embroidered on clothes, which she often wears in music videos and photo shoots, unsurprisingly also the result of its own creative direction.
With new music and a book of poetry on the way, we spoke candidly with Brocarde about her creative process, feeling like an outsider and finding beauty in the dark.
Discover our interview below …
Hi Brocarde, how are you?
Scary excitable and full of jelly beans. I have had a long sugar rush lately and am extremely inspired and motivated and so grateful that life is starting to get back to normal no matter what. I wrote songs and poems as if words are going out of fashion and I’m giving my clothing brand, the Brocarde collection, a major overhaul, it’s like being reborn without a messy birth.
How was the last year for you as a creative?
Everything was really a little weird, the inability to plan anything was really difficult. For me there were different stages, when we first went into containment I found it strangely inspiring, the chaos and sadness of it all and how we have never experienced anything on such a scale. , creatively, it gave me something to talk about. As an artist you can’t help but be inspired by your surroundings, it’s fuel for an active mind, I had planned a unique release for one of my songs called “Love Me ‘Til I ‘m Beautiful “and it all turned on direct. I ended up rewriting the lyrics and releasing an alternate version called “World Upside Down” at that point the world was slowly turning upside down and that’s the first line of the song. I literally performed what was going on around me, the clip was made and filmed by me at home in an empty room, in it I literally bounce off the walls, it was art imitating life. The duration of the pandemic is shocking enough, I don’t think many of us would have predicted it. We entered another lockdown just before Christmas when a holiday single was slated for release. -interpret them too. The track was called “Waiting for January” and I was waiting for January, at that time I didn’t know what January had in store for me and it was life changing.
Do you think the pandemic has affected your creativity?
Yes normally as a creative you don’t have to be that responsive, I think it’s always important to be aware of what’s going on in the world but usually I write songs about what i feel and the things i personally experience and hope people identify with them. It’s the same with designing clothes, I usually design by first thinking what do I like to wear? And the second thought being what makes me feel empowered and confident? The rules changed with the pandemic, people weren’t dressing up and going out to take over the world, they were cocoons on their couches, wondering how to survive and worrying about life and death. The tone was different, I couldn’t just ignore it. Even visually and for all my instagram photographs, there was a void that I wanted to capture.
Speak to us through your name! What inspired him?
I wanted an artist name that sums up everything I have done in a creative way, with my writing, my clothes and my performances, I try to create a 360 degree world where everything exists in harmony and complements each other. Brocade, to me, means being intricately woven and that’s how I see what I do, several different art forms that all blend with devil and detail to create a whole.
Tell us about your creative process! How do you usually go about starting a new music project?
I am very emotionally driven so everything I do will start with an emotion or a feeling, what do I mean? How do I mean it? Creatively, I’m really honest, sometimes uncomfortably, I often use my writing to say things that I can’t say in real life. For me, it all starts with words, so I play with the words and the melodies that form around them, which are often the first line of a song. So I think about the trip, how do I want to orchestrate these emotions, is it anger, is it pain, is it fragility, and what instruments translate these feelings to the listener. It all probably sounds very pretentious, but in reality it’s just an outpouring and gushing out of everything I have in my head, it’s quite therapeutic. Once I have the song I like to take the lyrics and embroider them on clothes, often with scribbles and sketches that I turn into stitches, these outfits are almost like my uniform. I have a brocarde.com online store and I am so grateful that the designs are so well received. I also wear my clothes when I do photoshoots and shoot music videos, I am very practical, I script and direct all of my own clips, so all you see is a glimpse of my mind.
Poetry also informs a lot of your work! Do you have a particular favorite poet?
Yes sometimes the music stops, and I just have words, so poetry has also been such a precious form of expression for me. I love visual descriptive writers who are passionate like Anais Nin, and I’m a bit of a philosopher and analyzer, so I always rate people like Byron.
You turn to all the dark and gloomy things to light up your work! Where does your affinity for these influences come from?
I always had the feeling of not fitting in, as if I was not for this world, almost as if I was a stranger on the edge of what is normal and what is expected. It has been horrible at times, but growing up I learned to accept it and find beauty in dark places. There are dark undertones in what I do, but I don’t think we should be afraid of the dark, understand all parts of life, and understand what hurts you and what heals you is really cathartic.
Do you have any advice for others looking to make a name for themselves in the creative industry?
The most important advice I can give you is to follow your own instincts, there will be so many people trying to lead and carve you, don’t let them cut you to the core, hold on to who you are and what makes you unique, and we are all unique. Second, confidence, the game changes when you start to believe in yourself, confidence is also the key to follow your own instincts. Finally, if you’re like me, you won’t listen to advice which can make all of my advice unnecessary anyway, never lose your sense of humor or take yourself too seriously.
What’s next for you? Do you have any fun projects that you are currently working on?
I have more music in the works, I have so many songs that I am dying to share and I will continue to release clothing collections with every single. I hope to release a new single before Christmas and have been working hard on my first poetry book which will be released in the new year.