BMG launches international Benefits program for songwriters and producers
BMG has launched a new program that connects songwriters and producers with creative tools to help them build their careers.
The Benefits program will offer discounts, product trials, partnerships and value-added services to songwriter and producer clients of the label, who can sign up for the initiative today through BMG’s myBMG app. .
Songwriters and producers involved in Benefits will have access to special offers on tools such as the Ableton industry standard digital audio workstation (DAW) and the Splice royalty-free sample library.
Other companies involved in the program include studio monitor makers Adam Audio, acoustic treatments Kiss Your Ears, in-ear monitor specialists Vision Ears, music data analysis tool Chartmetric and European audio store Teufel. .
The program marks an extension of BMG’s plans to provide clients with a full range of services to suit their careers, with BMG Director of A&R Publishing GSA, Marc Johlen, noting that “we aim to cover all aspects of musical creation ”.
“The program will give our customers access to a global network of partners and make it easier for them to try new products and tools,” said Johlen.
BMG (EU, APAC, LATAM) Executive Vice President Global Directory and Marketing Dominique Casimir said the Benefits program was at the heart of the label’s business interests.
“Surrounding ourselves with the interests of our clients is at the heart of what we do,” said Casimir.
“Many of our songwriters and producers have expressed interest in early, premium, or discounted access to the best creative tools and we’re excited to unveil a first roster of some of the biggest names in the space. “